Currently, I work at Everfi as a Mid-Level Product Designer. Over my career, I have had the amazing opportunity to work with companies big and small. That experience has shaped me into the designer I am today.
Throughout the course of my career I have become passionate about crafting experiences that help solve really challenging problems within our world such as, healthcare, education or climate change; or helps humanity explore the bounds of reality.
When I'm not designing, you can catch me enjoying time with family and friends, watching an interesting show or anime, or indulging in my numerous hobbies or projects I never seem to have the time to complete 🤣.
Offerpad was a new real estate tech company, that lacked consistency and efficiency among our design language. While at Offerpad I was tasked with leading the development of our design system to help improve on those inefficiencies.
Offerpad was spending too much time and effort reinventing the wheel from a design and engineering perspective. Their also was an inconsistent design language amongst all products.
I collaborated with engineering to create a shared design language amongst our products and speed up dev time for our products.
Collaboration: I established a close working relationship with engineering to in order to identify key components and patterns that create the most challenges and take up unnecessary time. We met frequently to ensure the quality of the components as well as to discuss any challenges they were facing.
Create a process: I worked with engineering to create a system that made it easier to communicate where in the process we were when creating new components. This process streamlined things and held us accountable.
Build as we go: As the only designer building out our design system, I didn't really have much time to spend hours of time building out a comprehensive system. Many times I had to build as we went and refinement came as we worked with the same components in numerous places.
Offer Letter was experiencing a significant drop-off after users got past the second page of their offer. This drop off affected the number of official offers Offerpad could send so that they could more effectively convert on leads.
After a lengthy process we decided on a design that consolidated the once 6 page design, down to 1. The final solution, gave users the ability to view all the important information needed to make an informed decision, make selections that are needed for Offerpad to send an official offer, and confirm their choices to have Offerpad send an agreement.
Data Analysis: The UX designer and I worked together to identify patterns or reasons for the substantial drop-off using FullStory.
Framing the hypothesis: Now informed by data, we hypothesized that a shorter form with all of the information presented at the start would increase conversion rate and trust with the user.
Designing a new UI: While designing the new flow and UI we had key areas we wanted to focus on.
User Research: After the completion of the new design we ran a usability comparison test that focused on time to completion, ease of navigation, and ability to understand. The results were as follows:
Everfi is a large for-good company that values the practice of design and research. While at Everfi I have worked to advocate and implement more impactful research practices.
Although Everfi has a very comprehensive research practice baked into their product development process. I discovered that Everfi may not be getting the most impact or meaningful results out of their user test. Some of the problems that needed to be addressed were:
The solutions to the problems we faced were as follows:
A team member and I worked to reframe the testing directions. This iteration explicitly asks parents to take a step back and allow their children to be in the driver seat. This change was a success and allowed us to generate more accurate results and gauge if students actually understood the information.
Work with Key Stakeholders to uncover the root reason for testing. This allows us to really understand what we are testing for and what success looks like. This also pushes us out of the need to test every little interaction and/or established pattern, and push for more meaningful testing that really drives results.
Identifying pain points: While each problem is faced with its own challenges, it all begins with identifying the pain points that are impeding the team from being as efficient and impactful as possible.
Stakeholder Buy-in: After identifying the problem, I brought the information to my my VP of Design. I made a case for why these changes were important, and how improving these areas could make a positive impact within our team.
Taking action: Since I had the buy-in of senior stakeholders, it made it much easier to take action and implement solutions I believed would help the team. This also prompted the VP of Design to set aside time for us as a design team to surface other issues we may have been having, and propose solutions
Measure Results: While on this journey to improve research practices I have noticed that there has been an increase in the accuracy of results produced as well as a new found resurgence of design taking more ownership over the research process.